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Maybe some people still underestimate the Instagram bio as a small thing that can be secondary. This section is important to introduce who you are, what you offer, and your goals in business. Users will usually look at the bio first before paying attention to the profile photo. If you want your profile to stand out more, you must create an attractive Instagram bio. Apart from getting more followers, Instagram bio is also a medium for introducing yourself, as well as branding.
Introduce Yourself to Customers
As we mentioned earlier, your Instagram bio will answer who you are and what products or services you offer. That way, potential customers will know what they will get through the information you have included in your bio. Imagine if you left your bio blank with no information. Potential customers will be confused and move to another account.
Help Customers Find You
When you want to buy something on Instagram, the first step you take is to enter the shop name in the search bar, right? You need to write the shop name clearly in your bio. For example, you have run an offline business and are now starting to move online. The loyal customers of offline stores will look for your business on social media. Choose a simple username to make it easy for customers to remember and avoid confusion.
Increase Sales Figures
Instagram bios can include a call-to-action. You’ve probably seen phrases like ‘click the link in bio’ before. Adding a website link or WhatsApp number to your bio makes it simpler for potential customers to reach out, boosting your chances of closing deals.
Building Trust
A well-designed Instagram bio can strengthen trust and credibility. Elements like your location, contact information, and links to your website or other social media accounts can give users confidence that your business is real. Make sure your Instagram bio is error-free and grammatically correct, as typos can reduce professionalism.
Raising Website Traffic and Sales
Your Instagram bio is a powerful tool for getting people to visit your website or act, like signing up for your newsletter or checking out your latest products. You can guide them further by using a clear call-to-action (CTA). Shorten links or linking directly to a landing page helps you see how effective your bio is.
Conclusion
Your Instagram bio is crucial for your social media plan. It’s where you make a good first impression, show your brand, and interest people. When it comes to create stunning Instagram bios, Grum is a game-changer. This innovative platform effortlessly customises your bio with eye-catching tone, hashtags, emojis to ensure your profile stands out in just one click.
